The Masked Singer Flashback YouTube Campaign

The Flashback YouTube campaign took the Masked Singer fans on a trip down memory lane as legacy performances were re-released ahead of premiere across social and YouTube, while also reliving the best moments from reveals, judges and celebrity guest through YouTube Premieres of fun compilation videos.

The Masked Singer Flashback Campaign Highlights As of 8/13/2021

YouTube Sentiment:

  • Jeez, I’m Getting Nostalgic From This ðŸ˜‚, I Love The Masked Singer and Every Single Season Is Amazing, Good Job Fox ðŸ‘ðŸ½ðŸ‘ðŸ½ðŸ‘ðŸ½”
  • “So many memories!”
  • “That was awesome I loved it”
  • “Can’t wait for the new season to start. I’m obsessed with the show lol. I love to guess who is behind the mask.”

YouTube Community Post Highlights:

  • Community Posts earned 298,358 total Impressions (38% of total Impressions for this campaign on YT)
  • Between 2 polls, 8,134 votes were cast. Fans were excited to be talking about Masked Singer again
  • Fans loved responding to questions about Season 6, like “Who do you want to see as a guest judge in Season 6” and “What song would you love to see a boyband perform?”

Original Content Compilation Videos: 

Ken Jeong’s Craziest Guesses Of All Time | THE MASKED SINGER

Average percent viewed: 40.1%
Average view duration: 2:17
Likes/Dislikes ratio: 97.8%

Flashback: Who Is That?! Top 5 Reveals in Season 5 | THE MASKED SINGER

Total Views: 15,715
Average view duration: 2:30
Likes/Dislikes ratio: 97.4%

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