The Flashback YouTube campaign took the Masked Singer fans on a trip down memory lane as legacy performances were re-released ahead of premiere across social and YouTube, while also reliving the best moments from reveals, judges and celebrity guest through YouTube Premieres of fun compilation videos.
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The Masked Singer Flashback Campaign Highlights As of 8/13/2021
YouTube Sentiment:
- “Jeez, I’m Getting Nostalgic From This 😂, I Love The Masked Singer and Every Single Season Is Amazing, Good Job Fox 👏🏽👏🏽👏🏽”
- “So many memories!”
- “That was awesome I loved it”
- “Can’t wait for the new season to start. I’m obsessed with the show lol. I love to guess who is behind the mask.”
YouTube Community Post Highlights:
- Community Posts earned 298,358 total Impressions (38% of total Impressions for this campaign on YT)
- Between 2 polls, 8,134 votes were cast. Fans were excited to be talking about Masked Singer again
- Fans loved responding to questions about Season 6, like “Who do you want to see as a guest judge in Season 6” and “What song would you love to see a boyband perform?”
Original Content Compilation Videos:
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Ken Jeong’s Craziest Guesses Of All Time | THE MASKED SINGER
Average percent viewed: 40.1%
Average view duration: 2:17
Likes/Dislikes ratio: 97.8%
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Flashback: Who Is That?! Top 5 Reveals in Season 5 | THE MASKED SINGER
Total Views: 15,715
Average view duration: 2:30
Likes/Dislikes ratio: 97.4%