To help increase views and engagement on the main FOX YouTube page and to align with the other FOXTV social handles, I executed an YouTube campaign that included 13 advent calendar styled Christmas Animation Domination 16×9 thumbnails, created to help countdown the 12 days until Christmas.
The collection of videos were also displayed in a “12 Days of Christmas” playlist that will be shared on the FOX, Animation Domination, Family Guy, and Bob’s Burgers YouTube channels.
To further maximize the YouTube platform, a Christmas themed animation video was posted on the Community Tabs daily starting December 13th. New advent calendar thumbnails were added to 13 of the old Christmas themed episodic clips that had previously went live on Animation Domination YouTube channel during past seasons.
Below you’ll find a performance report for the 12 Days of Christmas Advent Calendar. The metrics below are reflective of the 12 videos featured on the advent calendar playlists during their time on the channel as part of the activation.
METRICS PULL | ANIDOM ADVENT CALENDAR VIDEOS 12.11.20 – 12.28.20
Views: 14,621
Min Watched: 11,718
Impressions: 367,918
Engagements: 356
Views from advent calendar playlists: 584
As far as the playlists themselves, in total they received the following during their time activated.
METRICS PULL | ANIDOM ADVENT CALENDAR PLAYLISTS 12.11.20 – 12.28.20
Total Views: 1,468
Total Min Watched: 708