Kristen Hayman-Brown
Digital Content Strategist
News | Entertainment | Sports | Tech
Strategic and creative content leader with 10+ years of experience driving digital storytelling, content marketing, live video production and editorial strategy for top media and tech brands. Proven track record of increasing organic engagement, watch time and monetization through targeted content across platforms including OTT, mobile, and web. Strong SEO knowledge, project management expertise, and cross-functional collaboration with product, marketing, and external agencies. Passionate about using data-driven insights and emerging tech tools to craft meaningful brand narratives.
As a Strategist
My mission is to help brands harness the power of data to deliver audience-first content that not only meets marketing goals and business objectives—but also entertains, informs, and connects. In today’s competitive digital landscape, I empower brands to develop authentic voices and identities that resonate with their audiences and inspire lasting engagement.
Skills & Expertise
- Digital Content Distribution
- Content Programming and Scheduling
- Strategic Marketing Campaigns
- Content Acquisition and Partnerships
- Data-Driven Strategy and Optimization
- Live Video Production and Major Events
My Programming and Marketing Campaign 
My Programming and Marketing Campaign 
My Programming and Marketing Campaign 
My Programming and Marketing Campaign 
My Programming and Marketing Campaign 
Channel Marketing Placement 
My Programming and Marketing Campaign 
My Programming and Marketing Campaign 
Vizio Romance Channel Repositioning 
Vizio Romance Channel Repositioning 
Welcome To Flatch YouTube Strategy 
The Masked Singer Season 6 Flashback YouTube Campaign 
12 Days ‘Til Christmas Animation Domination Advent Calendar FOX YouTube Channel Takeover 
Our Kind Of People YouTube Influencer Activation 
‘Court Convo’ Introduces Fans to Women’s Basketball Standouts
I learned from
DePaul University – MS, Marketing
Michigan State University – BA, Media Arts & Technology
My Mission
With over a decade of experience in media, marketing, and digital storytelling, I am committed to crafting impactful narratives that inspire, engage, and drive results. My journey—from earning a BA in Media Arts & Technology at Michigan State University to completing an MS in Marketing at DePaul University—has equipped me with the creative vision and strategic acumen to lead content initiatives across platforms and industries.
Whether optimizing streaming schedules, enhancing user experiences through data-driven content, or amplifying voices through my company, Jane Thang Productions, I bring a deep passion for storytelling and a drive to uplift others. I believe in leading with intention, living in abundance, and always remembering to stay inspired—because meaningful work should serve both others and ourselves.
Get In Touch
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