Kristen J. H. Brown

Digital Content Strategist

News | Entertainment | Sports | Tech

Strategic and creative content leader with 10+ years of experience driving digital storytelling, content marketing, live video production and editorial strategy for top media and tech brands. Proven track record of increasing organic engagement, watch time and monetization through targeted content across platforms including OTT, mobile, and web. Strong SEO knowledge, project management expertise, and cross-functional collaboration with product, marketing, and external agencies. Passionate about using data-driven insights and emerging tech tools to craft meaningful brand narratives.

As a Strategist

My mission is to help brands harness the power of data to deliver audience-first content that not only meets marketing goals and business objectives—but also entertains, informs, and connects. In today’s competitive digital landscape, I empower brands to develop authentic voices and identities that resonate with their audiences and inspire lasting engagement.

Skills & Expertise

  • Digital Content Distribution
  • Content Programming and Scheduling
  • Strategic Marketing Campaigns
  • Content Acquisition and Partnerships
  • Data-Driven Strategy and Optimization
  • Live Video Production and Major Events
  • Court Convo Episodes

I learned from

DePaul University – MS, Marketing

Michigan State University – BA, Media Arts & Technology

My Mission

With over a decade of experience in media, marketing, and digital storytelling, I am committed to crafting impactful narratives that inspire, engage, and drive results. My journey from earning a BA in Media Arts & Technology at Michigan State University to completing an MS in Marketing at DePaul University, has equipped me with the creative vision and strategic acumen to lead content initiatives across platforms and industries.

Whether optimizing streaming schedules, enhancing user experiences through data-driven content, or amplifying voices through my company, Jane Thang Productions, I bring a deep passion for storytelling and a drive to uplift others. I believe in leading with intention, living in abundance, and always remembering to stay inspired because meaningful work should serve both others and ourselves.

Get In Touch

Spot Me in the Press/Media

On behalf of Gannett | USA TODAY, Kristen Hayman talks about how Amagi has helped them improve audience viewership. Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free Ad-supported Streaming TV and video services platforms.
Michigan State Spartan Vision highlighted successful female alumni like Kristen Hayman in the Women’s History Month social media campaign in 2021.
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