- Problem: Underperforming FAST channel lacked clear content strategy, resulting in low engagement
- Insight: Audience preferred seasonal + themed programming
- Action:
- Reprogrammed content lineup using performance data
- Introduced seasonal branding (e.g., “Snow in Love”, “Spring in Love”)
- Led cohesive branding across platform surfaces (TV guide, homepage, thumbnails, banners)
- Partnered cross-functionally with programming, marketing, and design to operationalize updates at scale
- Result:
- Scaled the Romance Channel to #2 among O&O Vizio channels
- Ranked Top 10 in revenue out of 260+ FAST channels
- +43% watch time
