- Problem: Underperforming YouTube channels reliant on promo content, limiting discoverability and retention
- Insight: Audience-first, evergreen content drives sustained reach and engagement
- Action:
- Shifted to search-driven, bingeable formats
- Built long-tail content libraries
- Launched innovative campaigns (e.g., immersive Welcome to Flatch experience)
- Led cross-functional execution across teams
- Results:
- +197% average views in 2 months
- Expanded reach beyond core broadcast audience
- Established YouTube as a revenue-generating platform
360-Degree Marketing Campaigns & Stunts
Developed the YouTube strategy for 360-degree content marketing campaigns, including several successful YouTube stunts and influencer campaigns for FOX, Animation Domination, Our Kind of People, The Masked Singer, and Welcome to Flatch YouTube channels.
Launched FOX’s first in-world experience YouTube channel as a tourist destination to market the premiere of Welcome to Flatch, a strategy that also helped to build out the comedy library.
