- Problem: FAST Channels lacked a clear content positioning and consistent audience growth
- Insight: Viewers engaged most with timely news and sports content, but discovery was limited
- Action:
- Buit data-driven programming strategy
- Launched & marketed high impact live streaming events
- Produced sizzles to improve positioning & discovery
- Optimized scheduling using peformance insights
- Strengthen partner collaboration with optimized marketing assets
- Results
- 48M monthly viewership minutes
- Live Events generated 13M+ viewership minutes
- Strong YoY growth in watch time + engagement
- Increased ad monetization opportunities
When It’s Live, It Delivers on FAST
Launched and marketed high-impact live streaming events, generating 13M+ viewership minutes, 1.2M+ unique viewers, and an average session duration of 50K+ minutes.
FAST Growth Driven by Scaled Marketing & Partnerships
- Drove 51% YoY growth in viewer engagement
- Increased ad impressions by 107% YoY across FAST
- Strengthened partner collaboration with timely, ready to launch marketing assets
