Kristen Jane Hayman

Digital Media Storyteller & Marketing Strategist


Kristen Hayman
Digital Media Producer & Marketing Strategist

Digital media has become one of the most powerful tools for storytelling. With a BA in Media Arts & Technology from Michigan State University and as a current candidate for an MS in Marketing at DePaul University's Charles H. Kellstadt Graduate School of Business, I have garnered well-rounded skills that qualify me to work in the field I love, Entertainment. Not only have I mastered my creativity through my education and professional career, I am also honing my business skills to help leverage brand recognition. I continue to study ways to increase user engagement and I can show you how to capitalize on the latest digital media trends to ultimately drive more viewers to your content.

Professional Experience

2011 - Present

Web Video Producer
Big Ten Network, Chicago IL

• Deliver engaging college sports video content across BTN websites, the BTN2Go app, social media, VOD, MVPD and affiliates using Adobe Premiere and multiple content management systems.
• Increased the overall watch time by 25% in a month for Big Ten Network’s Youtube channel targeting wrestling fans.
• Cut and distribute over 100 video assets a month as the main point of contact for video on demand deliveries through Vubiquity.
• Responsively managing multiple live video streams to help increase revenue by providing technical and creative support through CMS, FTP and email for the 14 Big Ten schools.
• Customize plans to increase exposure by developing original digital content including “Court Convo with Taylor Rooks”, profiling star women’s basketball players from around the Big Ten conference.
• Selected by peers and upper management to participate in the 2016 BTN High Potential Program. 
• Broke BTN record real-time views for YouTube after cutting and posting the “Michigan State Wins on Mishandled Michigan Punt” video with 1.6 million views within the first week from the Michigan vs. Michigan State game that aired on October 17, 2015.•


Entrepreneurial Experience

2009 - Present

Digital Media Storyteller & Public Speaker
Jane Thang Productions, USA

• Jane Thang Productions, LLC’s mission is to tell stories and produce projects that promote a lifestyle exuding strength, empowerment and class.

• Creator, writer and reporter for “The Strong, Empowered, & Classy Project” column and video series that highlighted people with powerful stories of surpassing boundaries and living happily despite personal challenges.

• The blog version of The Strong, Empowered, & Class Project” has been referenced in and

• Execute numerous presentations including, “Follow Your Passion and The Rest Will Follow”, a 45-minute speech geared toward high school students and a panel discussion event series called “How Young, Ambitious, & Beautiful Women Maintain Their Strength Empowerment, & Class” for over 150 women in Chicago, Illinois and Detroit, Michigan.


Expected Graduation: June 2018

DePaul University, Kellstadt Graduate School of Business
Master of Science in Marketing

Activities and Societies: Vice President of Marketing for DePaul MBA Association’s Executive Board for 2017-2018
Term, eGenius: Effective Communication Skills Coach for 6-10 grad & undergrad students (2018), Study Abroad:
Hidden Champions of Manufacturing, Innovation & Start-up Services in Japan (March/2018)
Michigan State University, College of Communication

May 2011

Michigan State University, College of Communication Arts & Sciences
Bachelor of Arts in Media Arts & Technology

• Concentrations in TV, Cinema and Radio & Cognate in Social Science

• Activities and Societies: Lead Camera Operator for BTN Student U (2009-2011), Producer for Spartan Vision (20072009), Audio Designer for MSU Telecasters: The Show (2007-2009), E-Net Course: The Entrepreneurial Network of MSU (2010), Planning Board Member for Innovation Club of Entrepreneurs (2010)


Creative Skills: Avid, Final Cut, Adobe Premiere, Adobe Creative Suite, Strategy, Google Analytics, SPSS, Canva
Content Management Systems Skills: Boxxspring, thePlatform MPX, SnappyTV, Brightcove, TweetDeck, WordPress, Constant Contact

Download updated Resume: KristenHaymanResume.pdf